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Alceon Group

Alceon Group is an Australian venture capital, private equity and investment firm.[4] The company was established in 2010 by Trevor Loewensohn and Phil Green.[5]

The company owns Decor Corporation, founded in Melbourne in 1958.[6] It also acquired Marlin Brands in 2017, and Willow Ware Australia, founded in Melbourne in 1887.[7][8][9][10][11][12]

Portfolio

Marlin Brands

Alceon Group owns 50% of Marlin Brands with Oaktree Capital Management.

  • Zanui – Homewares stores[13]
  • Decor – Food storage containers, brushware and mops[6]
  • Reva – Pegs
  • Starmaid – Document storage
  • Willow – BBQ needs, document storage[7]

Mosaic Brands

In September 2014, Alceon Group attempted a takeover of womenswear retailer Noni B (later renamed Mosaic Brands).[14] However, Alceon was blocked from taking the company private when Gannet Capital acquired a 12 per cent stake in Noni B.[15][16] Alceon Group owns 36% of Mosaic Brands.[17]

Willow Ware

Willow Ware had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., (c. 1826 – 14 June 1901) and Elizabeth Wilson ( – 21 April 1912). With start-up capital from their parents, they began making tin cans in 1887, and constructed a factory in North Melbourne. Ralph Wilson (1865 – 10 December 1930) married Agnes Kirkwood Twaddell (1870–1946) in 1896, and lived at "Benarty", in High Street, Malvern. Ralph seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, except for his retirement in 1906.

Apart from robberies and vandalism, the company was never in the news. It established the "Willow" brand in the 1920s, making Coolgardie safes, billies and other metal cookware, and became W., M., Y., and A. H. Wilson Ltd. The firm later moved to Tullamarine, and now only makes plastic products. Since 2018, the brand has been owned by Decor Corporation, a subsidiary of Marlin Management Services.

External links

References

  1. Emma Musgrave. Alceon Private Equity finalises Specialist Medical Services investment Lawyers Weekly, 11 October 2021, retrieved 17 January 2024^
  2. Alceon Group: News, insights, analysis and data Private Equity International^
  3. Dean Blake. Alceon Group in talks to bring more international brands to Australia Inside Retail, 21 January 2020, retrieved 17 January 2024^
  4. Sarah Thompson. Alceon in new debt series for developers; $2.5b of loans since 2010 Australian Financial Review, 2023-07-05, retrieved 2024-01-17^
  5. Sue Mitchell. Noni B founders to accept Alceon takeover bid Australian Financial Review, 2014-09-03, retrieved 2024-03-04^
  6. Décor Australia Décor Australia, retrieved 2024-01-17^
  7. Willow Australia | Insulated Coolers | Bins & More www.willow.com.au, October 31, 2017^
  8. Decor owner Marlin Brands makes $400m first pitch to buyers Australian Financial Review, September 5, 2018^
  9. Michael Pollack. Oaktree and Alceon acquire Marlin May 2, 2019^
  10. Heather McIlvaine. Marlin Brands buys Zanui Inside Retail, December 18, 2019^
  11. Heather McIlvaine. Oaktree and Alceon acquire Decor and Willow brands Inside Retail, April 30, 2019^
  12. Marlin Brands Marlin Brands^
  13. Furniture & Homewares | Lifestyle Destination | Zanui www.zanui.com.au^
  14. Sue Mitchell. Noni B founders to accept Alceon takeover bid Australian Financial Review, 3 September 2014, retrieved 5 March 2024^
  15. Sue Mitchell. Noni B returns to profit on cost cuts, store closures The Sydney Morning Herald, 27 October 2015, retrieved 5 March 2024^
  16. Sue Mitchell. Noni B gets new chief as Alceon takeover becomes unconditional Australian Financial Review, 28 October 2014, retrieved 5 March 2024^
  17. Mosaic Brands Limited - every occasion is a special occasion worth feeling fabulous for - home www.mosaicbrandslimited.com.au^