Agoda.com, headquartered in Singapore, is an online travel agency that facilitates reservations for lodging, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings.[1][2][3]
History
Agoda was co-founded in 2005 by American school friends Michael Kenny and Robert Rosenstein. Kenny had previously launched Phuket-based PlanetHoliday.com and PrecisionReservations.com, which were incorporated into Agoda.[4]
In 2007, Agoda was acquired by Booking Holdings, formerly The Priceline Group.[5]
Agoda launched iOS and Android mobile apps in July 2011.[6]
After Booking Holdings acquired Israel-based startup Qlika in 2014, the Qlika team joined Agoda to automate and scale its marketing systems.[7]
In November 2014, the company opened a research center in Tel Aviv.[8]
In May 2016, Booking Holdings acquired Taipei-based startup WooMoo, the creator of POP, a mobile app that focused on prototyping. Its team relocated to Bangkok.[9][7]
In May 2018, CEO and co-founder Rob Rosenstein became the chairman of Agoda and a strategic advisor to Booking Holdings. John Wroughton Brown, the COO, was promoted to CEO, with Chief Product Officer Omri Morgenshtern, who joined the company as part of the Qlika acquisition, named as the new COO.[10]
In November 2018, Agoda launched airport transfers via a partnership with Mozio.[11]
In September 2019, Agoda launched a brand refresh including a new logo, custom font, and cartoon mascots called Agojis based on the circles in the logo.[12]
In October 2019, Agoda began offering flight bookings.[13]
In November 2019, Agoda launched B2B products including a white-label platform.[14]
In May 2020, Agoda announced the layoffs of 1,500 people due to the COVID-19 pandemic.[15]
In June 2022, John Brown resigned as CEO, and was succeeded by chief product officer Omri Morgenshtern.[16]
In January 2026, Agoda partnered with Mastercard to enable travel bookings through loyalty programmes.[17]
Legal and regulatory issues
Illegal and unregistered hotels
In April 2017, the Tourism Minister of Thailand called for travel agencies, most notably Agoda, to delete illegal and unregistered hotels from the platforms.[18][19][20]
In June 2018, Agoda cooperated with the Taipei City Government's request to remove illegal and unregistered Taipei hotels from its listings.[21]
Unfair competition allegations in Turkey
In September 2018, Agoda was one of 20 online travel agencies that faced legal action from the Turkish Travel Agencies Association due to alleged unfair competition.[22] In January 2026, regulators in Turkey filed a lawsuit seeking to ban Agoda as well as many other travel agencies including Airbnb and Expedia.[23]
Misleading discount claims in UK
In October 2017, Agoda was one of six major online travel agencies that was subject to a probe by the Competition and Markets Authority in the United Kingdom. The probe was related to "concerns about hidden charges, pressure selling tactics, misleading discount claims and the order in which results appear on the site pages." The companies agreed to stop engaging in such misleading tactics.[24][25][26]
Delayed refund to customer after booking a non-existent hotel
In December 2017, Agoda initially refused to give a refund to a customer that booked a non-existent hotel. The refund was paid after a fraud complaint was filed with the Thai government.[27]
Issues with booking systems
In 2019, in Asia, Agoda still listed several hotels that had already terminated their listings with Agoda.[28]
In Japan, in the summer of 2025, regulatory authorities, including the Japan Tourism Agency, criticized the company after customers cited booking hotels that were not available and reservations cancelled by the Agoda system, while hotel suppliers had problems with confirming reservations, discrepancies in reservation details, and rooms being sold at significantly higher prices than those set by the hotels.[29][30][31][32] The company took steps to mitigate the issues; however, hotels continued to have issues with incorrect reservations in August 2025.[33] According to an independent survey of 500 users conducted by Nikkei and published in August 2025, about 20% of Agoda users have experienced some sort of trouble, such as "the hotel they thought they had booked was not actually reserved", "their reservation was canceled without consent", or "the airline ticket did not match the conditions at the time of purchase". Furthermore, about half of those who consulted Agoda about such issues were simply told to handle the matter themselves.[34]
NDA clauses in severance packages
In September 2025, Agoda laid off approximately 50 Singapore employees with severance benefits and, in violation of local laws, included clauses in severance agreements prohibiting contact with government agencies or trade unions, with penalties of revoked severance benefits if breached. Following strong condemnation from the Ministry of Manpower and National Trades Union Congress, Agoda apologized, acknowledging the clauses were "inappropriate".[35][36][37] These actions were rebuked by the National Trades Union Congress (NTUC) and the Singapore Industrial and Services Employees' Union (SISEU).[38] After meetings with unions and regulators, the company apologized and provided further clarification to affected individuals.[39][40][41][42]
External links
References
- Pattama Kuentak. Book a date Bangkok Post, 7 June 2021^
- Jill Menze. Agoda launches Beds Network to help hotels distribute wholesale rates PhocusWire, December 9, 2021^
- Dan Peltier. Booking Holdings' Agoda Takes a Distinctive Approach on Short-Term Rentals Skift, September 21, 2018^
- Nithi Kaveevivitchai. Boom at the inn Bangkok Post, August 5, 2013^
- Priceline.com acquires asian online hotel reservation service co Agoda^
- Dennis Schaal. Agoda debuts iPhone app with lots of Asia hotels Phocuswire, July 15, 2011^
- Rip Empson. Priceline Buys Israel's Qlika For $15-20M To Boost Global Expansion With Rocket Science-Powered Ad Tech TechCrunch, March 11, 2014^
- David Shamah. Priceline hotel site seeks big data expertise in israel Times of Israel, 21 November 2014^
- Catherine Shu. Taipei-based startup Woomoo acqui-hired by Priceline TechCrunch, May 24, 2016^
- Sean O'Neill. Agoda Names New CEO as It Aims to Go Global Skift, May 9, 2018^
- David Litwak. Mozio Group Launches in Asia with Agoda, Ctrip Partnerships Mozio, November 24, 2018^
- Agoda unveils fresh look Travel Weekly, September 19, 2019^
- Raini Hamdi. Agoda Is Starting to Offer Flights to Take On Rivals in Asia Skift, 18 October 2018^
- Agoda Enhances Traveler Experience With New Capabilities and Offering For B2B2C Partners Business Wire, 11 November 2019^
- Raini Hamdi. Booking's Agoda Cuts 1,500 Workers in Asia Skift, 18 May 2020^
- Omri Morgenshtern appointed Agoda CEO Globes, 19 April 2022^
- Rajshri Sipani. Does Mastercard's Agoda Deal Mark a New Phase in Rewards Yahoo Finance, 2026-01-22, retrieved 2026-04-15^
- Tourism Minister calls on Agoda, OTAs told to drop illegal hotels The Phuket News, April 1, 2017^
- Tourism Ministry tells Agoda to drop illegal hotels Bangkok Post, April 2017^
- Phuket News: Ministry to take on big hotel booking sites The Phuket News, September 18, 2013^
- Matthew Strong. Online reservation site Agoda to remove illegal Taipei hotels Taiwan News, June 12, 2018^
- Tourism body to start legal action against 20 booking portals Daily Sabah, September 8, 2018^
- Top Turkish tourism body files lawsuit seeking ban on Airbnb, Expedia Daily Sabah, January 27, 2026^
- Six hotel sites agree to stop 'misleading' tactics and hidden charges Sky News, 6 February 2019^
- Simon Calder. HOTEL Booking Websites Face Investigation into Selling Practices The Independent, October 27, 2017^
- UK launches probe into hotel booking sites The Guardian, 27 October 2017^
- Chayanit Itthipongmaetee. WOMAN BLAMES BAD CLICK FOR 150,000B BANGKOK HOTEL BILL. THEN HER STORY GOT WEIRDER. Khaosod, December 7, 2017^
- Raini Hamdi. Agoda Dubbed 'Hotel California' in Asia as Hotel Suppliers Say They Can Never Leave Skift, July 11, 2019^
- Travel firm Agoda urged to improve business after booking troubles Kyodo News, June 23, 2025^
- Agoda CEO states that it is trying to improve services in Japan to solve the reported troubles in booking rooms Travel Voice, July 22, 2025^
- Agoda under fire in Japan over ongoing booking failures Hospitality.Today, June 24, 2025^
- Travel firm Agoda urged to improve business after booking troubles Japan Today, June 24, 2025^
- 旅行予約サイト「アゴダ(agoda)」、なお続くトラブル お盆旅行にも冷や水 日本経済新聞, August 8, 2025^
- アゴダでトラブル経験2割 「返信なし」2割、「自己解決を」5割 The Nikkei, 2025-08-18^
- Agoda apologises for 'inappropriate' severance clauses, will work with labour movement to support retrenched employees Channel News Asia, 19 September 2025^
- Agoda confirms layoffs of Singapore, Shanghai and Budapest employees; affected staff say severance terms unfair Channel News Asia, 17 September 2025^
- Ilyda Chua. Agoda lays off 50 S'pore staff, employees allegedly told they won't get severance if they complain to authorities Mothership, September 17, 2025^
- Ian Tan Hanhonn. NTUC opposes Agoda's alleged unfair retrenchment of 50 staff Singapore Union of Broadcasting Employees, 17 September 2025^
- Agoda acknowledges reports about the way it handled restructuring exercise of Singapore-based employees Human Resources Online, 23 September 2025^
- Agoda layoffs: Severance deals should not deter staff from reaching authorities, says Tan See Leng The Straits Times, 2025-11-05^
- Ilyda Chua. Agoda says retrenched employees free to engage with S'pore authorities Mothership, September 18, 2025^
- Agoda apologizes for 'inappropriate' severance terms after MOM and NTUC criticism Channel News Asia, 19 September 2025^