Advan is an Indonesian electronics company. This company was founded in 1999 in Jakarta. The company produces various kinds of electronic equipment, such as smartphones, computers, tablets, and laptops.
History
Advan was founded in Indonesia in September 1999 by Rudy Tirta,[1] starting from the Indocomtech fair in Jakarta. The collaboration between Advan's Research & Development (R&D) Department and the Taiwanese brand created computer, laptop, smartphone and tablet computer products. Advan products are targeted at all groups of students, professionals and computer enthusiasts who consider the importance of performance, feature package and reasonable price.[2]
In 2009, Advan expanded its assembly plant in Semarang, which was previously located in Taiwan, with the aim of reducing production prices.[3]
In 2011, Advan launched several tablet with Android OS version 4.0 (Ice Cream Sandwich) and 4.2 (Jelly Bean) ranged from 7", 8,4" and 9" screen.
in 2014, Advan released Hammer, a series of low cost featured phone coded R1, R3, R5 and R7, aimed for a niche market which only need basic communication feature.[4]
In 2015, Advan discontinued the AIO Deskbook product. In 2017, Advan discontinued the Vanbook notebook product, while introducing mobile phone operating system IDOS based on Android,[5] and focus on the smartphone market.
In 2019 a rumour spread, mentioning that Advan had gone bankrupt. It turned out that the company that filed for bankruptcy was PT. Advan Solusi Teknologi, a completely unrelated entity from PT. Bangga Teknologi Indonesia who owned Advan smarphone brand.[6] The misunderstanding was caused by several media report on the bankruptcy ot PT. AST (which operated in oil and exploration business) attached Advan's logo by mistake, unaware of the unrelated nature between the company 'Advan' with the brand 'Advan'.[7]
In 2022, Nokia announced that they will launch their newest feature phone produced in Advan's manufacturing plant in Semarang.[8]
In 2024, Advan rebranded their logo and slogan, at the same time with the launch of their newest laptop, Advan AI-Gen Ultra and a gaming console, Advan X-Play.[9][10]
Products
Vandroid
Vandroid is a product line of smartphones and tablet computers based on Android.
Featured Phone
- R1X: simple candybar phone with dual SIM GSM phone with 1,7" screen, 32MB memory, 0,08MP camera, torch function and 800mAH battery.[23]
- R2: simple candybar phone with slightly upgraded feature compared to R1X, with external memory slot up to 32 GB. [23]
- R3: simple candybar phone with more emphasis on entertainment compared to R1X, with 2,4" screen, analog radio, analog TV receiver and VGA camera.[23]
- R5: simple flip/clamshell phone with external memory slot up to 32 GB, 2,4" main screen, analog radio, analog TV receiver and QVGA (1,3MP) camera.[23]
- R7: simple candybar phone with slightly upgraded feature compared to R1X, with 2,8" screen, up to 16GB micro SD slot and 850mAH battery.[23]
- P4: simple candybar phone with 1,8" screen, 32MB memory, 0,3MP (VGA) camera, up to 16GB micro SD slot and 2.500mAH battery.[23]
- CT1 (2018): branded as smart feature phone, this simple candybar phone was equipped with Android 4.42, 3G network, 2,4" screen, 256 MB RAM, 512 MB ROM, 2MP main camera, and 1400 mAH battery. [24]
- HP Online (2020): branded as smart feature phone, this simple candybar phone was equipped with Kai OS (the only Kai OS manufactured in Indonesia), 4G network, 2,4" screen, 512 MB RAM, 4GB ROM, up to 32GB micro SD slot, 2MP main camera, and 0,3MP (VGA) front camera.[25]
- R6: candybar feature phone with GSM network, 2,4" screen, 32 MB RAM, 32 MB ROM, up to 32GB micro SD slot, QVGA camera, FM radio, 1600 mAH battery, and bluetooth 2.1.[26]
Laptop
- Soulmate
- Workpro
- Workplus
- Pixelwar
- AI Gen Ultra
- 360 Stylus
- T-Book
All in one PC
- AIO OnePC N100
- AIO PC Force One
Handheld Gaming PC
Advan X-Play: a handheld Gaming PC with AMD Ryzen 7 7840U APU, 7" screen, 16 GB/32GB RAM, 512GB/1TB/2TB SSD and 50WH battery, which many tech enthusiast compared it to ASUS ROG Ally X.[27][28][29]
Start-Go Sub-brand (Wearable)
True Wireless Earbud
- Echo ANC
- Supreme Bass 01
- Eargun Buds
Smartwatch
- Army Force
- S1
- SE1
- S2 Pro
- SR
- On Move
- On Posh
- WDYT
True Wireless Earbud
- Echo ANC
- Supreme Bass 01
- Eargun Buds
Smartwatch
- Army Force
- S1
- SE1
- S2 Pro
- SR
- On Move
- On Posh
- WDYT
Avaro Sub-brand (Smart Home Appliances)
- Vacuum Robot
- Door Lock
- CCTV
Other products
- Advan Hybrid Router CPE Start (4G)
- Advan Revealink AC1200
- Advan Mode IPocket
- Advan Harvard Smart Mobile POS
- Advan Digibox Set Top Box DVB-T2
- Advan Digipro Set Top Box DVB-T2
- Advan Power Bank PB6250: 65W fast charging 20.000 mAH power bank with multi charging capability
- Advan x Hiksemi SSD
Discontinued product
Vanbook
Vanbook is a product line of laptop and tablet computers based on Windows.
Deskbook
Deskbook is a product line of Windows-based AIO computers.
Slogan
- Be in Advance (2007-2012)
- Computer Experience (2012-2013)
- Do Great. Make Better (2013-2024)
- Made to Inspire (2024–Present)
References
- Berita Terkini Advan Official, retrieved 2021-06-25^
- Advan advandigital.com, 2012-05-02, retrieved 2021-06-25^
- Perakitan Advan Dipindah dari Taiwan ke Semarang detikinet, 2009-06-11, retrieved 2021-08-22^
- Advan Rilis Ponsel Hammer Rp 200 Ribuan detikinet, retrieved 2025-03-22^
- Yudhianto. Advan Introduces IDOS, the Operating System of the Nation's Children detikinet, retrieved 2021-08-22^
- BTI Buktikan Advan Tidak Bangkrut suara.com, retrieved 2025-03-22^
- Alika Noor Kholifah, Misrohatun Hasanah. Surat Pailit Atas Nama Advan, Bukan Merek Smartphone www.viva.co.id, 2019-02-07, retrieved 2025-03-22^
- Erajaya dan HMD Indonesia Garap Feature Phone Nokia • Jagat Gadget Jagat Gadget, 2022-08-12, retrieved 2025-03-22^
- Zahra Fitria Rozi. Advan Luncurkan Laptop Advan AI Gen, Gunakan AMD Ryzen 7 8845HS, Lihat Spesifikasi Lengkapnya Disini - Metropolitan Advan Luncurkan Laptop Advan AI Gen, Gunakan AMD Ryzen 7 8845HS, Lihat Spesifikasi Lengkapnya Disini - Metropolitan, retrieved 2025-03-22^
- Hery FR. Teknologi Canggih, Advan Memulai Era Baru dengan Inspirasi di Dunia AI dan Gaming - Indonesia Daily Teknologi Canggih, Advan Memulai Era Baru dengan Inspirasi di Dunia AI dan Gaming - Indonesia Daily, retrieved 2025-03-22^
- Advan Smartphone NasaPlus School Hero 2/16 GB Advan Official, retrieved 2022-02-09^
- NASA Pro Advan Official, retrieved 2022-06-28^
- Advan Smartphone G5 Plus 6,6 HD+ 3/32 GB Advan Official, retrieved 2022-02-09^
- Advan Smartphone G5 Elite 3/16 GB Advan Official, retrieved 2022-02-09^
- Advan Smartphone G9 PRO RAM 6/64 GB Advan Official, retrieved 2022-02-09^
- Advan Smartphone G9 Perfecto 6,6 HD+ RAM 4/32GB Advan Official, retrieved 2022-02-09^
- Advan Smartphone GX 6,8 HD 6/64 QuadCam [T618] Advan Official, retrieved 2022-02-09^
- ADVAN TABLET SKETSA 10 Inch 4/32 - Draw Write Color Advan Official, retrieved 2022-02-09^
- Advan Tablet Sketsa 2 Advan Official, retrieved 2022-02-09^
- Advan Tab VX RAM 6 GB T618 Advan Official, retrieved 2022-02-09^
- Advan Tab Gallilea 8 Inci 3 GB 16 GB Advan Official, retrieved 2022-02-09^
- Advan Tab 8 Belajar Elite Advan Official, retrieved 2022-02-09^
- Rekomendasi dan Review Advan Hammer Terbaik Berbagai Seri retrieved 2025-03-22^
- M.A Tech. Unboxing ADVAN HAMMER CT1 - Android rasa feature phone 2018-03-12, retrieved 2025-03-22^
- Andhika Anggoro Wening. Advan Keluarkan Hape Online, Ini Spesifikasi dan Harganya Bisnis.com, 2020-02-14, retrieved 2025-03-22^
- Advan HAMMER R6 Handphone Poliponik Feature Phone CandyBar Garansi Resmi 1 tahun Advan.id, retrieved 2025-03-22^
- Jack Goodall. This new gaming handheld is just like the ASUS ROG Ally, but with Ryzen AI on board PC Guide, 2024-05-20, retrieved 2025-03-22^
- Abid Ahsan Shanto. Advan X-Play launches with a similar design to Asus ROG Ally but with slightly better specs Notebookcheck, 2024-05-18, retrieved 2025-03-22^
- ADVAN X-Play gaming handheld is ROG Ally look-alike with AMD Ryzen 7 7840U VideoCardz.com, retrieved 2025-03-22^