Advertising campaigns
In 2001, a large scale advertising campaign was launched,[12] and during the campaign Adidas released an advert of a house party with people and celebrities,[13] such as Katy Perry and Jeremy Scott, among others.
Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.[14]
"All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative spirit specific to unique cities around the globe.
In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau.[15]
In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, Nick Young and Marcelo.[16]
On March 19, 2026, Adidas Originals partnered with Kendrick Lamar and Dave Free's creative company PGLang and its brand new agency Project 3, for an exclusive event at the Lower Grand Tunnel in Los Angeles, called the "Three Lanes", which featured live performances from Baby Keem and Kaytranada, as well as the unveiling and promotion of the special edition away kit designs that the brand manufactured for 25 national soccer teams, those set to premiere and to be worn during the 2026 FIFA World Cup.[17][18][19]
