Adams Golf, Inc. is an American sports equipment manufacturing company based in Plano, Texas, focused on the golf equipment market. The company produced golf equipment (more specifically clubs). In 2012 it was acquired by TaylorMade (owned by Adidas), becoming one of its brands.[1]
History
In 1983, Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas in 1991.
Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated with Hank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.
Adams "Tight Lies" fairway wood became a commercial success as the result of television infomercial, with sportscaster Jack Whittaker as the host and narrator; Haney, then Tiger Woods' coach;