Acqua Panna is an Italian brand of bottled water and one of the world's largest bottled water brands.[1][3][4] The brand belongs to Sanpellegrino S.p.A subsidiary of Nestlé Waters. Acqua Panna takes its name from Villa Panna in the hills of Tuscany, where the natural spring was first discovered. The water was first bottled in 1880, and was subsequently the first still (uncarbonated) water to be produced in plastic bottles within the boundaries of Italy.[5]
Origin
The Acqua Panna source is located 3700 ft high in the Apennine Mountains of Tuscany, to the north of Florence.[5]
History
In the 16th century the powerful ruling family of the Medicis in Florence owned the spring, and it was fenced off as their private property.[6] The family had fresh drinking water from this preserved natural spring,[7] whereas many other unclaimed springs were contaminated with animal waste.
The brand belongs to Sanpellegrino S.p.A subsidiary of Nestlé,[8] and is sold in Europe and the Americas.
External links
References
- Rebecca Dickson. Water: A comparison of bottle brands The Puyallup Post, February 28, 2017, retrieved November 24, 2017^
- Water Quality Report Acqua Panna, retrieved 24 November 2017^
- Neil George. Time is catching up with Coca-Cola TheStreet, February 24, 2017, retrieved November 24, 2017^
- C.W. Lamb, J.F. Hair, C. McDaniel. Essentials of Marketing Cengage Learning, 2008, retrieved November 24, 2017^
- P.E. LaMoreaux, J.T. Tanner. Springs and Bottled Waters of the World: Ancient History, Source, Occurrence, Quality and Use Springer Berlin Heidelberg, 2012, retrieved November 24, 2017^
- S. Danesi. Occasione commercio. Il commercio come fattore strategico per lo sviluppo del territorio e dell'occupazione: Il commercio come fattore strategico per lo sviluppo del territorio e dell'occupazione Franco Angeli Edizioni, 2009, retrieved November 24, 2017^
- Gina Salamone. Tuscany is the spot for food and wine lovers NY Daily News, 20 October 2013, retrieved 2017-11-24^
- M. Fioroni, G. Titterton. Brand Storming: Managing Brands in the Era of Complexity Palgrave Macmillan UK, 2016, retrieved November 24, 2017^