Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario
History
It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]
The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]
In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman.[5][6]
During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]
External links
References
- Abacus Data Launches^
- Grad official pollster for Sun News UToday, University of Calgary, June 30, 2011, retrieved March 8, 2012^
- For example: Barbara Yaffe. Mulcair is NDP leadership front-runner, but B.C. members hold cards Vancouver Sun, February 21, 2012, retrieved March 5, 2012^
- For example: Éric Grenier. Pollsters did better – but still missed mark – in Ontario The Globe and Mail, October 7, 2011, retrieved March 8, 2012^
- David Coletto. Changes at Abacus Data and spark*advocacy Abacus Data, 2022-12-13, retrieved 2023-05-28^
- Bruce Anderson, Chairman, Abacus Data - GLOBE Series retrieved July 15, 2016^
- Home Faster Together, retrieved 2023-02-12^
- Bruce Anderson. Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling Maclean's, 2021-08-11, retrieved 2023-02-12^