AYR (All Year Round) is an independent clothing brand that is known for its jeans, which are made in Los Angeles,[1] and its elevated basics.[2] The brand was launched online in 2014.[3] Maggie Winter is the brand's co-founder and chief executive.[2] In 2020, the company adopted a fully distributed operating model with a small team that works across three time zones.[4]
AYR has been featured in Vogue,[5] The New York Times,[1] New York Magazine,[6] Esquire,[7] GQ,[8] and Forbes.[9]
References
- The Best Women’s Jeans The New York Times, 2025-07-17, retrieved 2025-10-01^
- How Brands Are Taking On Quince The Business of Fashion, 2025-08-20, retrieved 2025-10-01^
- Kristen Philipkoski. How Fashion Brand AYR Stayed Small To Get Big During The Pandemic Forbes, retrieved 2025-10-01^
- Christina Binkley. No HQ, no problem: Inside Ayr’s fully remote design studio Vogue Business, 2023-11-20, retrieved 2025-10-01^
- Alexandra Ditch. We’re Un-Gatekeeping Our Favorite (And Most Comfortable!) Jeans Vogue, 2021-02-20, retrieved 2025-10-01^
- Lauren Ro. Why This $145 Button-down Is Worth It The Strategist, 2025-09-26, retrieved 2025-10-01^
- A Comprehensive Guide to the 10 Best Pairs of Jeans for Men Esquire, 2025-08-14, retrieved 2025-10-01^
- Ian Burke. The Best Gifts for Dads Who ‘Don’t Want Anything This Year’ GQ, 2024-09-23, retrieved 2025-10-01^
- Nadja Sayej. Fashion Brand AYR Is Redefining All-American, Timeless Staples Forbes, retrieved 2025-10-01^