APA Group (アパグループ), commonly known as APA (Always Pleasant Amenities), is a Japanese hospitality group that operates a chain of hotels in the country.
APA has been noted in Japan for its proximity to the far right, particularly visible through the works considered revisionist and anti-Semitic that can be found in the company's hotel rooms, and the links of its founder with far-right figures such as Steve Bannon.
History
Established on November 30, 1980. On December 12, 1984, the first hotel, "Kanazawa First Hotel" (now APA Hotel <Kanazawa Katamachi>), opened in Kanazawa, Japan. Subsequently, under the name "Shinkai Hotel," it continued opening locations in Ishikawa and Toyama Prefectures. On April 1, 1994, Fumiko Motoya became President of Shinkai Hotel. She actively appeared in advertisements and variety shows, always dressed formally with a hat, using the catchphrase "I am the president". She is considered the company's advertising icon. Signs featuring Fumiko Motoya's face were displayed at over 300 locations nationwide.
On July 7, 1997, the newly constructed "Shinkai Hotel <Tokyo Itabashi>" opened, marking the company's expansion into the Kanto region. Properties along JR lines, such as those near Itabashi Station and Ogaki Station, were acquired by purchasing land previously held by Japanese National Railway Settlement Corporation.
In 2005, the company acquired the land and buildings of the