AJ Bell plc is a British public limited company that provides online investment platforms and stockbroker services. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
History
The company was formed in Manchester by Andrew (Andy) James Bell and Nicholas Littlefair in 1995.[3] The company was the subject of an initial public offering valuing the business at £675 million in November 2018.[4]
Operations
Its main platform business operates under four core brands:
The company also provides third party SIPP administration services,[11] and owns a specialist financial publishing business in London known as AJ Bell Media.[12] AJ Bell was recognised as a Which? Recommended Provider for each of the seven years, 2019, 2020, 2021, 2022, 2023, 2024 and 2025.[13]
- AJ Bell is a direct-to-customer platform, offering a low-cost SIPP, ISA and Dealing (Trading) Account.[5][6]
- AJ Bell Investcentre offers an SIPP, ISA and general investment account (GIA) and is only available to customers via Financial Conduct Authority (FCA) authorised financial advisers.[7][8]
- AJ Bell Platinum is a bespoke SIPP and SSAS provider offering customers a bespoke (custom) service.[9]
- AJ Bell Securities is the company's stockbroking arm.[10]
External links
References
- AJ Bell plc overview - Find and update company information - GOV.UK Companies House, 2002-08-05, retrieved 2024-03-19^
- Annual Results 2025 AJ Bell, retrieved 27 January 2026^
- Firing Line: Andy Bell ftadviser.com, retrieved 18 September 2015^
- AJ Bell valued at up to £675m as IPO price revealed Citywire, 27 November 2018, retrieved 2 March 2019^
- AJ Bell introduces capped annual charge on revamped D2C platform 29 November 2013, retrieved 2 March 2019^
- Patrick Collinson. Investing charges: where should you put your money? The Guardian, 18 January 2014, retrieved 2 March 2019^
- Sippcentre rebrands as AJ Bell Investcentre ftadviser.com, retrieved 2 March 2019^
- AJ Bell Investcentre GIA now via Canadian Life offshore bonds FTSE Global Markets, retrieved 2 March 2019^
- Everything you need to know about the AJ Bell Platinum SIPP Investment Sense, retrieved 2 March 2019^
- Nicholas Paler. AJ Bell to launch platform next year New Model Adviser, retrieved 2 March 2019^
- Jonathan Eley. More transparency for platforms, but more complexity too Financial Times, 31 January 2014, retrieved 2 March 2019^
- Financial Planner Online – AJ Bell acquires financial publisher MSM Media financialplanneronline.co.uk, retrieved 18 September 2015^
- Awards: Our products and platforms win industry awards year after year A J Bell, retrieved 15 April 2025^