AEG (brand)

AEG Hausgeräte GmbH, simply known as AEG or AEG Electrolux, is a German household appliances company.[1]

Founded in 1887, it originally belonged to the German company of the same name,[2] active in the electronics and metalworking sectors. In 1994, the household appliances division was sold to the Swedish company Electrolux,[3] which still owns it and sells products under the brand name.

History

The AEG brand was born in 1887 following the name change of the company founded in 1883.[2]

In 1985, AEG was acquired by Daimler-Benz, into which it was incorporated in 1996.[4]

In 1994, AEG's household appliances division was sold to the Swedish multinational Electrolux, which relaunched the brand as AEG Electrolux in 2005.[3]

Logos

References

  1. AEG www.aeg.com, retrieved 2014-07-29^
  2. Aktien und Historische Wertpapiere Geschichte der AEG www.dm-aktie.de^
  3. AEG Sets Job Cuts And Sale Of Unit - Brandon Mitchener, International Herald Tribune / The New York Times, 9 December 1993^
  4. AEG's journey from global electrics giant to major appliance brand retrieved 3 July 2023^