90min is a technology-enabled football news platform, which produces Internet content covering various football leagues. The content offered by the platform is user-generated following the principles of citizen journalism. The first London based company website was launched in 2011 as FTBpro.com by Israeli entrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman, a group which operates today as Minute Media.
History
90min was founded in late 2011, as FTBpro, by Yuval Langdon, Asaf Peled, Gilad Beiman.[1][2] Prior to 90min, Peled worked for Cisco Systems for four years,[3] while Beiman was among the founders of the Israeli Web portal Tapuz.[1]