88 Rue du Rhone was an independent brand of Swiss made watches, launched in 2012 by Elie and Pierre Bernheim, grandsons of the Swiss watchmaker Raymond Weil. As of 2020, the watchmaker was no longer in business after being declared bankrupt in November 2016.
The name "Rue du Rhone" was inspired from Geneva's street Rue du Rhône as well as the Rhône that runs through the heart of the city.[1][2][3][4]
Watch collections
88 Rue du Rhone launched its first collection, Double 8 Origin, in 2012, featuring 100 Quartz, Automatic and Chronograph timepieces that range from 29 to 45 mm.[1][2][5]
Promotional activities
In 2014, 88 Rue du Rhone was the official watch partner for the Miami International Film Festival.[6][7]
88 Rue du Rhone was the Official Watch & Timing Partner of the British Academy of Film and Television Arts (BAFTA) and the Miami International Film Festival (MIFF).
88 Rue du Rhone also sponsored the inaugural Past Forward BAFTA Art Exhibition.[8]
External links
References
- Bernheims to Debut 88 Rue du Rhone, New Swiss Brand IW Magazine, 16 May 2012^
- The RAYMOND WEIL family creates new independent brand, Rue du Rhone World Tempus, 22 May 2012, retrieved 1 March 2013^
- New Brand: 88 Rue du Rhone Worn & Wound, 26 June 2012^
- 88 Rue du Rhone The Snob Magazine, 7 January 2013, retrieved 1 March 2013^
- RAYMOND WEIL's grandsons launch own watch brand WatchPro, 6 June 2012, retrieved 7 March 2013^
- prnewswire.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014^
- news.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014 news.nom.co, 26 February 2014, retrieved 17 March 2014^
- BAFTA Art Commission: Piccadilly to Jermyn St. 2012-2013 British Academy of Film and Television Arts, 19 February 2013^