7food network was a short-lived Australian free-to-air television channel owned by the Seven Network which launched on 1 December 2018.[1] The channel marked the start of Seven's new deal with Discovery, Inc., immediately after the end of SBS's previous deal with Discovery which saw the creation of SBS Food (formerly Food Network) in 2015. The channel was a hybrid of the Seven Network and the Food Network, and featured shows about food and cooking from around the world.
The channel ceased broadcasting on 28 December 2019 after garnering lower than expected ratings, and was eventually replaced with a HD simulcast of 7mate on 16 January 2020.[2]
History
On 27 September 2018, SBS announced they would not renew their brand licensing and programming deal with Discovery Inc. ending on 17 November 2018. Their version of the Food Network channel would be rebranded SBS Food, and focus on domestic Australian culinary programming rather than the Food Network's increasingly food-focused