50/50 (also known as Canfield's 50/50 and Graf's 50/50) was a grapefruit- and lime-flavored soft drink produced in the United States.[1][2] 50/50 was primarily sold in the Midwest, including southern Wisconsin and the Chicagoland area.[3] It was one of the Canfield company's more popular soft drink flavors.[4]
In the 1870s, John Graf of Milwaukee, Wisconsin, brewed a number of soft drinks, including Grandpa Graf's root beer and 50/50. Soft drinks became the Graf family business. In 1968, his descendant Lawrie O. Graf sold the business to P & V Atlas, who sold it to Canada Dry, who sold it to the A.J. Canfield Company of Chicago, Illinois.[2] The A.J. Canfield company produced and distributed the drink for nearly three decades. In 1995, Select Beverages, a drink company based in