BrandWikiReturn

360i

360i was a New York City-based digital agency[1] founded in 1998. It was a business unit of Dentsu.[2][3]

History

360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11]

In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.[12][13]

Services

360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[14][15] spanning the US, UK, Brazil and Canada.[16]

External links

References

  1. Emily Steel. Job-Search Sites Face a Nimble Threat The Wall Street Journal, October 9, 2007, retrieved March 26, 2010^
  2. Suzanne Vranica. Dentsu in Talks to Buy Ad Firm The Wall Street Journal, January 26, 2010, retrieved March 30, 2010^
  3. Kunur Patel. Dentsu Acquires 360i, Taking a Big Digital Shop off the Table Advertising Age, January 25, 2010, retrieved May 24, 2010^
  4. 360i The Atlanta Journal-Constitution^
  5. Kunur Patel. Dentsu Acquires 360i, Taking a Big Digital Shop off the Table Advertising Age, January 25, 2010^
  6. Kunur Patel. 360i Is No. 6 on the Ad Age Agency A-List Advertising Age, January 24, 2011^
  7. Suzanne Vranica. Dentsu in Talks to Buy Ad Firm The Wall Street Journal, January 26, 2010^
  8. Steve McClellan. 360i Revamps Top Management, Sarah Hofstetter Named Global CEO Mediapost, February 12, 2013^
  9. Agency Marketer of the Year iMedia Connection, retrieved February 11, 2015^
  10. Management shifts at 360i as Belsky, Hofstetter take new roles retrieved 2018-08-21^
  11. 360i CMO Abbey Klaassen named president of New York HQ retrieved 2018-08-21^
  12. Dentsu International drops DentsuMB, 360i and Isobar names to break down silos Campaign Asia, retrieved 2022-06-21^
  13. Dentsu Unites Creative Shops in Sweeping Reorganization Ad Age, retrieved 2022-06-21^
  14. Megan McIlroy. Search Specialist 360i Buys Design Shop i33 Advertising Age, March 18, 2008^
  15. Joe Mandese. OMMA Digital Agency of the Year: 360i Mediapost, December 16, 2014^
  16. Steve McClellan. 360i Establishes Its First West Coast Office, In Los Angeles Mediapost, September 16, 2014^
  17. 360i is Selected as Adweek's Digital Agency of the Year Adweek, December 8, 2013^
  18. Mashies Finalists & Winners Mashable, October 10, 2013^
  19. MEDIA Names Carat, OMMA Names 360i Agencies Of The Year MediaPost, November 25, 2013^
  20. 360i Clients 360i, February 5, 2013^
  21. E.J. Schultz. 360i is No. 2 on Ad Age's Agency A-List Advertising Age, January 28, 2013^
  22. E.J. Schultz. 360i Is No. 3 on Ad Age's 2014 Agency A-List Advertising Age, February 3, 2014^
  23. Shareen Pathak. CREATIVITY INNOVATORS OF THE YEAR 2013: 360I Creativity Magazine, February 3, 2014^
  24. 360i Is No. 7 on Ad Age's Best Places to Work List Advertising Age, January 28, 2013^
  25. iMedia Agency Awards 2012 iMedia Connection, December 5, 2012^
  26. 360i Named a Leader in Search Marketing Report 360i, October 31, 2012^
  27. Stuart Elliott. Oscar Mayer Proposes a New Bacon as a New Currency The New York Times, September 10, 2012^
  28. Rachel Sanders. How Oreo Got That Twitter Ad Up So Fast BuzzFeed, February 3, 2013^
  29. Fast Company Names 360i to "World's Most Innovative Companies" List 360i, February 17, 2011^
  30. Michael Estrin. 16 lesser-known marketing blogs you should read iMedia, July 18, 2012^
  31. Laurie Sullivan. OMMA Agency of the Year 2010: Best Use of Search: 360i MediaPost, retrieved January 1, 2011^
  32. Best Use of Social Media for a Consumer Product or Service Shorty Awards, retrieved September 4, 2012^