24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017. The site was launched by LVMH as an online equivalent to Le Bon Marché,[1] a department store the company had acquired in 1984.
Overview
Eric Goguey, the chief executive officer, claimed at the time of launch that 24 Sèvres would compete against the online fashion giants Farfetch and Net-a-Porter, with an added focus on the style of Paris.[2][3] Initially offering womenswear only, the company expanded into menswear in 2019.[4] Also in 2019, the site rebranded from 24 Sèvres to 24S.[5] The brand supports several young talents from the fashion industry, with the most recent examples including Ashlynn Parks,[6] Tokyo James[7] or Satoshi Kuwata.[8]
References
- Edgar Alvarez. The world of high fashion finally has its answer to Amazon Engadget, AOL, 13 July 2017, retrieved 16 July 2022^
- Kirsty McGregor. 24 Sèvres takes on Farfetch and Net-a-Porter Drapers, Metropolis International, 28 June 2017, retrieved 16 July 2022^
- Imran Amed. Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play Business of Fashion, 17 May 2017, retrieved 16 July 2022^
- Chantal Fernandez. LVMH's 24S Launches Menswear Business of Fashion, 21 June 2019, retrieved 16 July 2022^
- Danny Parisi. Two years in, LVMH's 24 Sèvres has a new name and a new focus on international shoppers Glossy, 31 May 2019, retrieved 16 July 2022^
- FWO. LVMH Prize's 24s.com Invites You to Discover Ashlynn Park and Conner Ives Capsule Collections Fashion Week Online®, 2023-02-28, retrieved 2024-06-17^
- Gabriella Onessimo. 24S and Tokyo James unveil exclusive capsule collection FashionUnited, 2023-07-14, retrieved 2024-06-17^
- 24S « PARISIAN PLAYGROUND » CAPSULE : INTERVIEW WITH SATOSHI KUWATA, SETCHU www.crash.fr, retrieved 2024-06-17^