2000 Flushes is an automatic toilet cleaning product produced by the WD-40 Company. The toilet cleaner is dispensed from an in-tank package.
History
2000 Flushes was created by Al Eisen, founder of New Jersey–based Flushco, Inc.[1] According to the company, Eisen's wife asked him to clean the toilet; he hated the job and tried to find a better way. His initial experiment, a cup with chlorine weighted with rocks and installed in the toilet tank, worked well at keeping his toilet clean for months. The idea behind 2000 Flushes was born.[2]
The first newspaper advertisements appeared in 1978;[3] in March 1979 this was supplemented by simple broadcast advertising with the tagline If there's one job I hate, it's scrubbing the toilet.[4]