2+2 (Ukrainian: два плюс два, dva plyus dva) is a national Ukrainian-language TV channel, owned by the 1+1 Media Group. Its program content is mainly aimed at a male audience, targeting a core age group of 25–44.
Due to the annexation of Crimea by the Russian Federation, 2+2 broadcasts in Sevastopol ended on 9 March 2014, at 2.30pm East European time.[1]
2+2 broadcasts sporting events, particularly football and boxing matches. Other content includes foreign and Russian (before 2022) TV series, movies of various genres (action, sci-fi, adventure, comedy, detective, horror, disaster and historical), crime dramas and thrillers, cartoons and comedy programs, sports and entertainment shows made using in-house production.
History
The TV channel 2+2 was launched in July 2006 under the name Kino. In the summer of 2010 it changed both its name and its positioning. During six years of broadcasting the channel's technical penetration in cities with a population of over 50,000 increased from 18.5% to 89.3%, and Ukraine-wide it exceeded 83.7%. The channel's share of viewers was 2.7% at prime time (19:00–23:00) and 2.6% over the whole day for an audience aged between 18 and 54 in cities with a population of over 50,000.[2]