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1800 Tequila

1800 Tequila is a Mexican brand of tequila owned by the Beckmann family, who also own the Jose Cuervo tequila brand.[1] The 100% blue agave tequila is bottled in Jalisco, Mexico.[2] 1800 is named after the year tequila was first aged in oak casks,[3] and is sold throughout the world. In the United States, the brand is distributed by the Beckmann family's company, Proximo Spirits.[4][5]

History

The first officially licensed tequila manufacturer was Jose Antonio Cuervo of Jalisco, Mexico, in 1758, after he was given the rights by King Ferdinand VI of Spain to cultivate a portion of land. Shortly thereafter, the production of tequila was banned, until 1795, when King Carlos IV lifted the ban. 1800 is widely known as the year in which tequila was first successfully aged in wood.[6]

Originally known as Cuervo 1800 Tequila,[7] 1800 Tequila was launched in 1967 as a premium sipping tequila.[8] The brand launched with the introduction of their first expression 1800 Añejo on December 4, 1967. The Silver and Reposado labels were later introduced in 2004.[9] Since 2008, it has been distributed in the US by Proximo Spirits.[5] That year, the Select Silver label was introduced, as the first and only 100 proof clear tequila.[9] In 2006, 1800 introduced The Ultimate Margarita, 19.9 proof and the only pre-mixed, ready-to-serve margarita mix made with 100% blue agave tequila (1800 Silver).[10]

The 1800 Tequila crest has 3 main elements: A Mayan Pyramid; a cross and the letters JB (the initials of the owner Juan Domingo Beckmann) and a ribbon with the brand values: work, passion, honesty (in Spanish trabajo, pasion, honestidad).[11]

Packaging

Bottle

1800's bottles have a trapezoidal shape, which is a celebration of the Mayan pyramids that are found all over Mexico. The bottle used to have a top designed to serve as a shot glass, by loosening the top slightly, turning the bottle upside down, and filling up the top.[7]

Essential Artist Series

In 2008, 1800 Tequila released a special limited-edition Essential Artist Series, with 12 unique bottle designs. A second series was released in 2009 with one "celebrity artist" bottle created by Shepard Fairey's firm Studio Number One, plus 11 new designs picked from 15,000 online submissions from across the United States, including a $10,000 grand prize winner.[2] The Essential Artist Series has ranged from 6 to 12 bottle collections - more recently they have all been 6 bottle collections.

Tequilas

As of 2026, the tequilas under the 1800 brand are: 1800 Silver, 1800 Reposado, 1800 Añejo, 1800 Guachimonton, 1800 Cristalino, 1800 Milenio and 1800 Coconut.[12] They also offer prepared cocktail margaritas. [10]

External links

References

  1. Michael J. de la Merced, "Diageo Is Said to Be in Talks to Buy Jose Cuervo," DealBook, May 24, 2011.^
  2. Lewis Wallace, "1800 Tequila Gives Artists a Shot at Boozy Fame," Wired, October 28, 2009.^
  3. 1800 Tequila, TequilaKnight.com. Accessed February 27, 2014.^
  4. "Cuervo Weighs Its Options After Failure of Diageo Talks," Shanken News Daily, December 12, 2012.^
  5. "Diageo Loses Cuervo to Proximo," The Chuck Cowdery Blog, March 1, 2013.^
  6. "Tequila's History: Part 2 of 3: 18th & 19th Centuries," In Search of the Blue Agave, May 2011.^
  7. "1800 Tequila Bottle Design – What Goes Wrong When Form Doesn't Follow Function," betterspoon.com, January 31, 2012.^
  8. Proof66.com Awards Summary Page for 1800 Coleccion Extra-Aged retrieved 2012-10-21^
  9. "1800 Tequila," tequilawisdom.com. Retrieved February 27, 2014.^
  10. Colleen Graham, "1800 The Ultimate Margarita," About.com. Retrieved February 27, 2014.^
  11. Discover The Vibrant 1800® Tequila History 1800 Tequila, retrieved 2026-03-09^
  12. 1800® Tequila 1800 Tequila, retrieved 2026-03-20^