Żubr beer (Polish for Bison) is a Polish lager brewed by the Kompania Piwowarska SA. It was formerly known as Dojlidy, the name of the brewery in the Białystok district of Dojlidy, where it is produced.
Brand
Żubr has been brewed since the Dojlidy Brewery opened in 1768. The Białystok based brewery was bought by the SABMiller subsidiary Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol.[1] Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznań and Tychy.
Marketing
It is available throughout Poland, and is also available in many off-licences in the UK and Ireland, due to demand for the beer from the Polish population in these countries. As of 2010, it was the second most popular beer in Poland, with 14% market control.[2]