Apple

Sample Brand Report · 5 tracked prompts · United States

Performance snapshot

How Apple shows up in AI

AEO score

90/ 100

+2 vs prior day

Composite of Visibility, Sentiment, and Authority for your brand on this date.

Sentiment

92+7 vs prior day

Highly positive

#1 of 5 brands · +13 vs peer avg

Visibility

83-7 vs prior day

80.2% prompt coverage

#1 of 5 brands · +6 vs peer avg

Authority

95+6 vs prior day

Trusted source

15% official cites · 15 sources

Peer rank

#1 of 5

vs peer avg

+12 above

Peer set · 3 Sep 2026

Prompt coverage

80.2%

Visibility · 15 prompts

Models w/ mentions

Across your prompt set

7-day AEO trend

Strongest: AuthorityWeakest: Visibility

Leading your peer set on this date

Brand comparison

Overall = total AEO score; Sentiment, Visibility & Authority are dimension breakdowns

Brand	OverallTotal score	Dimension scores
Brand	OverallTotal score	Sentiment	Visibility	Authority
1Apple· your brand	88	86	87	91
2Samsung	81	78	84	80
3Google	77	80	76	74
4Microsoft	74	79	70	73
5Huawei	68	72	66	65

Bar length = score (0–100). Overall is the composite; other columns are sub-scores.

<5555–74≥75

Fix first

All recommendations

highCitationreview gap

Review sites cite Samsung more often than apple.com

View citations

mediumCoverage64%

Android-switcher prompts still under-index

View prompts

mediumModel74%

Gemini coverage trails ChatGPT and Claude

View overview

Sentiment Pulse

Apple86 / 100Highly positive#1 of 5

90-day sentiment

AI-estimated path · latest score measured · 4 engines

Estimated vs measured. Dashed lines show AI-inferred weekly scores. The solid segment and final point reflect your measured sentiment from the latest report.

Current

Measured · Sep 3, 2026

90d high

Peak in selected range (includes estimates)

90d low

Low in selected range (includes estimates)

vs peer avg

+7 above

Peer avg 79 · Sep 3, 2026

Your brand

Apple

#1 of 5

86/ 100

Highly positive+7 vs peers · 15 prompts

Six dimensions (default-3, −10 … +10) · current run

3 Sep 2026

Strongest: Innovation +8Weakest: Value for money -1

Visibility Share

Apple87 / 100Strong presence80.2% coverage

Selective presenceStrong presenceLow presenceOften mentioned, low rank

26 Jul 202626 Aug 202626 Aug 2026

Brand	Coverage	Visibility
AppleTargetStrong presence	80.2%1	871
SamsungStrong presence	71%	79
GoogleStrong presence	63%1	671
MicrosoftStrong presence	58%1	601
HuaweiStrong presence	51%	56

Authority Profile

AppleAuthority 91 / 100High citation strength

Source	Category	Times cited
Apple	Official source	40
G2 Product Reviews	Review sites	18
TechCrunch	News / editorial	16
Wikipedia	Encyclopedia / reference	15
The Verge	News / editorial	14
CNET	News / editorial	12
MacRumors	News / editorial	11
Reuters Technology	News / editorial	10
Bloomberg	News / editorial	9
Consumer Reports	Review sites	8
Statista	Encyclopedia / reference	8
Counterpoint Research	Institutional	8
PCMag	Review sites	7
YouTube — iPhone comparison	Community / social	7
Apple Support	Official source	6

15 sources for Apple · scroll for more

Where citations come from

Share of source types cited when AI references Apple in your prompt set

Owned15%
Review sites25%
Editorial35%
Reference10%
UGC/Social10%
Institutional5%

Citation snapshot

Total cites

189

Unique sources

Official share

15%

Avg source quality

3.5 / 5

Source quality (avg)

Source quality3.5
Relevance4.1
Reliability4.0
AI cite likelihood2.4

Brands in the Trusted source tier are cited as primary references — not just mentioned in passing.

Brand	OverallTotal score	Dimension scores
1Apple· your brand	88	86	87	91
2Samsung	81	78	84	80
3Google	77	80	76	74
4Microsoft	74	79	70	73
5Huawei	68	72	66	65

Brand

OverallTotal score

Dimension scores

Sentiment

Visibility

Authority

1Apple· your brand

2Samsung

3Google

4Microsoft

5Huawei

Brand

Coverage

Visibility

AppleTargetStrong presence

80.2%1

871

SamsungStrong presence

71%

GoogleStrong presence

63%1

671

MicrosoftStrong presence

58%1

601

HuaweiStrong presence

51%

Source